The platform is rolling out a fresh option that permits them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a rise in content created by AI, fueled by new content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users like content created using AI tools, including AI artwork to educational videos, and we want to give people the power to adjust the amount of that, depending on their own choices,” stated a company executive.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 mn pieces of content are added to the platform daily, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the amount of AI-generated videos they view by accessing the topic control feature in the app and selecting the AI content topic. Other topics that can already be modified under the setting cover politics, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require creators to tag lifelike AI-made content, and it prohibits malicious fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its community policies.
Additionally, the platform will henceforth add an artificially created label to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from attempting to circumvent the tagging system.
Educational Initiatives
The company is also introducing a $2m awareness program for experts and groups to create educational content about using AI responsibly. This project will assist non-profit groups focused on training computer science.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over intentions to lay off numerous review team members in the UK. TikTok is expected to reduce hundreds of positions in its user protection division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but AI can shield workers by removing the most distressing content ahead of it has to be seen by staff. TikTok announced a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
